Every Child Deserves the Love of Both Parents

Not all absences are voluntary. Sometimes, loving parents are erased from their child’s life. This silent epidemic is called Parental Alienation — and it's time we name it, understand it, and stand against it.

About Narumugai

Narumugai means “delicate blossom” in Tamil — a reminder of what every child is. Tender. Vulnerable. In need of care — from both parents.

We are a reform-focused, empathy-driven movement. We don't take sides. We take a stand — for the child’s right to love both parents.

Because courts, schools, and even extended families often don’t see what’s happening. And because the parents who are alienated — mostly fathers, but sometimes mothers too — have no space to be heard.

What is Parental Alienation?

Parental Alienation (PA) happens when one parent — intentionally or otherwise — distances a child from the other parent using manipulation, restriction, or narrative control. The child starts believing the erased parent is unworthy of love or contact.

What does PA look like?

Children refusing to meet the non-custodial parent without a clear reason.
False cases filed to block access or influence custody.
Visitation reduced to mere formality or erased entirely.
One parent portraying the other as unsafe, irresponsible or irrelevant in front of the child.
Schools, doctors or caregivers unknowingly reinforcing the alienating parent’s narrative.

This isn’t parenting. This is emotional displacement. And it’s a public mental health crisis hidden in plain sight.

Our Approach

Research & Evidence

We're building a first-of-its-kind database by analysing court rulings and testimonies to uncover how many children in India grow up without meaningful contact with one parent. Our research fuels judicial training, media coverage, and policy advocacy.

Get Involved

If you're a teacher, lawyer, journalist, psychologist, or just someone who believes in fairness — your voice matters. Share this cause. Invite us to speak. Help us make alienation visible.

Contact / Support

Whether you're a funder, parent, or ally — we’d love to hear from you.

Reach Out